That cotton is then spun, woven into fabric, and finished at artisanal mills, where it’s brushed again and again for the kind of softness you notice the second you put it on. We also use special dyes, so the colors you love are easier on the environment and safer for the people making and wearing our flannel. It’s premium organic flannel fabric, made carefully from start to finish at the finest facilities in Europe, using traditional, time-tested methods.

There’s an economic side to sustainability, too. When you buy locally made, American-made clothing, you’re supporting good jobs, skilled trades, and small communities—helping keep manufacturing knowledge alive right here instead of outsourcing it halfway around the world. Strong local economies lead to more resilient supply chains, which is better for people and the planet.

And then there’s the long game. Clothing that’s made well lasts longer—which means you replace less and get more wear out of every piece. Buy less, buy better isn’t just a saying around here; it’s one of the simplest ways to live (and dress) more sustainably. That’s sustainability you can feel good about—every time you button up.

Sustainability isn’t always flashy. Sometimes it’s the quiet choices: recycling, watching our energy use, working with local vendors and choosing recycled and USA-made materials whenever we can.

Those small decisions add up—and they’re part of doing business the Vermont way.