{"title":"Mad River Valley Collection","description":"\u003cp data-end=\"480\" data-start=\"180\"\u003e\u003cstrong\u003eLimited Release. \u003c\/strong\u003eThe Mad River Valley of Vermont has its own palette—river stone, weathered barns, the quiet shift of light along Route 100. This collection takes its cues from that landscape. Simply true to place. Small-batch and made once. \u003c\/p\u003e","products":[{"product_id":"mens-classic-flannel-shirt-forge-check","title":"Men's Classic Flannel Shirt - Forge Check","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eLimited Release | Mad River Valley Collection. Made for cool mornings, soft light on the mountains, and weather that changes by the hour.\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eEasy and relaxed, this American-made flannel for men works on its own or layered up when the air turns colder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCut with room to move and sewn from our signature midweight flannel, it’s soft from the start and wears in beautifully over time. Simple, dependable, and made to be worn often—just the way a good Vermont Flannel should be. Wash cool, dry low.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePurple-Blue, Pink, Taupe, and Gray Plaid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRelaxed men’s fit with room for layers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTwo button-flap chest pockets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eClassic spread collar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eExtended shirt tail for added coverage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAdjustable button cuffs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHand-matched stripes the old-school way\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMidweight 7.2 oz European flannel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eorganic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eYarn-dyed threads for long-lasting color\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrushed excessively for our signature softness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHand cut and sewn in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFit note: Runs large for layering—size down for a closer fit.\u003c\/p\u003e","brand":"Vermont Flannel","offers":[{"title":"Forge Check \/ XS","offer_id":53002663461228,"sku":"318529","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Forge Check \/ S","offer_id":53002663493996,"sku":"318530","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Forge Check \/ M","offer_id":53002663526764,"sku":"318531","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Forge Check \/ L","offer_id":53002663559532,"sku":"318532","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Forge Check \/ XL","offer_id":53002663592300,"sku":"318533","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Forge Check \/ 2X","offer_id":53002663625068,"sku":"318534","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Forge Check \/ 3X","offer_id":53002663657836,"sku":"318535","price":88.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2210\/4107\/files\/VFC_Mens-Flannel-Shirt_Forge-Check_Silo-1.jpg?v=1773068144"},{"product_id":"mens-classic-flannel-shirt-ember-plaid","title":"Men's Classic Flannel Shirt - Ember Plaid","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLimited Release | Mad River Valley Collection.\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eSome things stay steady, no matter the season—good flannel, a familiar place, a fire that burns low and slow. Ember Plaid brings a quiet warmth, set into soft, durable organic flannel that wears in, not out. Easy, reliable, and ready whenever you are. Wash cool, dry low.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlue, Gray, Black, White plaid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRelaxed fit with room for layering\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTwo button-flap chest pockets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eClassic spread collar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eExtended shirt tail for coverage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAdjustable button cuffs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHand-matched stripes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e7.2 oz midweight European flannel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eorganic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eYarn-dyed for long-lasting color\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePreshrunk and woven by experts to minimize shrinkage \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrushed for signature Vermont Flannel softness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHand cut and sewn in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFit note: \u003c\/strong\u003eRuns large—size down for a closer fit\u003c\/span\u003e\u003c\/p\u003e","brand":"Vermont Flannel","offers":[{"title":"Ember Plaid \/ XS","offer_id":53002685907308,"sku":"318536","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Ember Plaid \/ S","offer_id":53002685940076,"sku":"318537","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Ember Plaid \/ M","offer_id":53002685972844,"sku":"318538","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Ember Plaid \/ L","offer_id":53002686005612,"sku":"318539","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Ember Plaid \/ XL","offer_id":53002686038380,"sku":"318540","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Ember Plaid \/ 2X","offer_id":53002686071148,"sku":"318541","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Ember Plaid \/ 3X","offer_id":53002686103916,"sku":"318542","price":88.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2210\/4107\/files\/VFC_Mens-Flannel-Shirt_Ember-Plaid_Silo-1.jpg?v=1774286001"},{"product_id":"fitted-flannel-shirt-forge-check","title":"Fitted Flannel Shirt - Forge Check","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eLimited Release | Mad River Valley Collection. Made for the quiet moments—cool mornings, empty trails, and towns that wake up slow.\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eTrim without feeling tight, this slim fit flannel shirt for men and women brings a refined feel to a Vermont staple.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur midweight flannel is soft, durable, and easy to wear year-round. Simple, well-made, and meant to stay in your rotation. Wash cool, dry low.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFlannel Pattern: Purple-Blue, Pink, Taupe, and Gray \u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSlim unisex fit \u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSingle buttoned chest pocket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePremium European flannel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e7.2 oz midweight fabric for all-season comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eorganic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eYarn-dyed for color that holds strong\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTightly woven to help reduce shrinkage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBrushed thoroughly for exceptional softness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eHand cut and sewn in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vermont Flannel","offers":[{"title":"Forge Check \/ XS","offer_id":53002808295788,"sku":"318517","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Forge Check \/ S","offer_id":53002808328556,"sku":"318518","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Forge Check \/ M","offer_id":53002808361324,"sku":"318519","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Forge Check \/ L","offer_id":53002808394092,"sku":"318520","price":88.8,"currency_code":"USD","in_stock":false},{"title":"Forge Check \/ XL","offer_id":53002808426860,"sku":"318521","price":88.8,"currency_code":"USD","in_stock":true},{"title":"Forge Check \/ 2X","offer_id":53002808459628,"sku":"318522","price":88.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2210\/4107\/files\/VFC_Fitted-Flannel-Shirt_Forge-Check_Silo-1.jpg?v=1769618728"}],"url":"https:\/\/www.vermontflannel.life\/collections\/mad-river-valley-collection.oembed","provider":"The Vermont Flannel Company","version":"1.0","type":"link"}